Hartlepool employees will be encouraged to ditch the car to get to work as part of a new green travel scheme.
Hartlepool Borough Council, which is leading the Government-funded sustainable travel scheme, says it will work with local firms to promote greater take up of cycling, walking and public transport.
Where car use is necessary, the scheme will encourage employees to share vehicles.
Sustainable travel officer Tony Davison, leading the scheme, said:
“In particular, the greater use of these forms of travel is crucial to us achieving our economic regeneration priorities for the town in a sustainable way by helping to ensure that developments do not adversely affect local roads in terms of congestion and safety.
“In addition, they can play a significant role when it comes to improving the health of local people by increasing their levels of physical activity,” said Tony who cycles 28-miles a day to work from Coxhoe and back.
Looking ahead the council says it is hopes to develop new cycle routes to key employment sites.