Polling Companies and the Conservative Party

Guy Debord's Cat

Political parties, especially the Tories,  have a morbid fascination with polls. They see the polls and the companies that produce them as some sort of Delphic Oracle. What interests me isn’t the Tory fascination with polling companies but their involvement in them, since polling companies are always at pains to tell the general public that they are politically neutral. Yet, as any qualitative researcher will tell you, it is not possible to be 100% objective and put one’s ideology or cultural baggage to one side. The researcher must act self-reflexively. Bourdieu and Wacquant discussed this at some length in An Invitation to Reflexive Sociology. The researcher must consider their own position. Yet this idea of self-reflexivity appears to have escaped the pollsters. I have discovered that a number of Tory MPs are being paid by polling companies and there is no indication why they are being paid.

Polling companies…

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