Sunderland housing firm signs London homes deal with Boris Johnson

> Gentoo, if I remember correctly, is what used to be Sunderland Council’s council housing stock department before it all got privatised. Now it mainly builds houses for sale – affordable insomuch that anything is affordable to someone with lots of cash. What we really need is new housing at affordable rents.

Gentoo is joining forces with Mayor of London Boris Johnson to bring 2,000 affordable new homes to the capital.

> Oi ! 2000 affordable new homes in Sunderland first would be nice.

The Doxford International-based housing company’s Genie Home Purchase Plan, which is targeted at helping first-time buyers and long-term renters on to the property ladder, is to launch in the city with £40million loan finance backing from the Greater London Authority (GLA) through the Mayor’s Revolving Fund, which gives recoverable loans for new forms of affordable housing.

The moves comes after Genie’s successful pilot in the North East, which has seen 88 families move into homes of their own.

Genie is now looking for development opportunities for the first 500 new homes.

Boris Johnson said:

“Plans like this provide more accessibility and flexibility for purchasers who may struggle to save large deposits and funding will help accelerate the delivery of much needed new homes across London.”

Genie managing director Steve Hicks said:

“This 10-year partnership with the GLA will help customers into a minimum of 2,000 new homes in the capital who otherwise would have struggled to own their own homes, because of the difficult market conditions in London.”

> On its website, Gentoo informs us under the heading What Makes Us Special :

Gentoo’s uniqueness and strength comes from the dedication, skill and energy of our staff; they live our values daily and work to deliver Gentoo’s vision and

Vision – to improve the Art of Living beyond our imagination.

Mission – we generate wealth by improving the lives of our customers and re-invest it through passionate people to create a climate for personal and collective opportunity.


• Believe nothing is impossible
• Re-imagine the future
• We cultivate a learning curiosity
• Live authentic relationships
• Give us all you’ve got

> I would be particularly worried by that last one… including your very soul, perhaps ?

Source – Sunderland Echo, 06 Jan 2015

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