Positively Stockton-on-Tees campaign launched to hit back at ‘negativity’ of Benefits Street

A major new campaign has been launched to hit back against any negative portrayal of Stockton from the controversial show Benefits Street.

The Positively Stockton-on-Tees campaign is a light-hearted response to what is expected to be a less than flattering portrayal of the borough when the Channel 4 series airs next year.

And people across the borough and beyond are being encouraged to show their love for Stockton by sharing photographs, videos and stories.

A new website – http://www.positivelystocktonontees.co.uk – and social media accounts have been set up to kick-start the campaign.

The decision to film the second series of Benefits Street in Stockton caused widespread outrage, with some accusing Channel 4 of using “poverty tourism” to chase ratings.

The first series made stars of some of its cast but was described by critics as “poverty porn”.

After the story broke , Middlesbrough FC fans at the Riverside Stadium unveiled a banner reading “Being poor is not entertainment”.

But despite the fierce local and national criticism of the show, Channel 4 chief executive Ralph Lee said the broadcaster’s output would not be “censored”.

He defended the channel’s right “to tell the stories of some of the distressed parts of our society”.

Leader of Stockton Council, Councillor Bob Cook said:

“We did everything in our power to persuade the producers of Benefits Street to turn their attentions elsewhere. Sadly, you can’t win them all.

“What became clear, though, was that lots of people agreed with us that this is not a good thing for the borough.

“So, we’ve decided to focus our energies on turning a negative into a positive. We’ve come to the conclusion that the best way to respond to a series like Benefits Street is to celebrate, with good humour and quiet confidence, all that is great about our fine borough.”

The campaign will give people the opportunity to share their views on what they love about Stockton.

The council will support the campaign, but now want to “hand it over the public”, said Cllr Cook.

This is a borough-wide campaign for the whole of Stockton-on-Tees. We’re delighted that our local media – The Gazette, Northern Echo and BBC Tees – are in agreement with us and have agreed to unite in their support of us.

“Whether you’re from Stockton, Billingham, Yarm, Eaglescliffe, Thornaby, Norton or Ingleby Barwick, we’d love you to get involved.”

Benefits Street is expected to be aired in March 2015 and the Positively Stockton campaign – also known as “Psst…” – features a major event that same month.

Billed as The Loudest Whisper, the event on Friday, March 13, will see a whispered message passed around the borough – starting and ending in Kingston Road – where the series is being filmed.

The message will be passed from person to person using human chains as well as all kinds of transport, from horses and rowing boats to buses and bikes.

The event, which will also raise money for Comic Relief, is being organised by Wildcats of Kilkenny frontman and proud Stocktonian Mike McGrother.

“There has been an assumption from the producers of Benefits Street that we’re a community that needs to be given a voice,” he said.

“To present this as ‘factual’ television designed to engineer some kind of social benefit is a bit arrogant I think.

“There’s an abundance of community pride in Stockton – it’s just not our style to go shouting it from the rooftops. But if we’re faced with a series that seeks to paint us in an unfair light on national television, we shouldn’t take that lying down.

“Through the Loudest Whisper event and the Positively Stockton campaign, we can dispel the myths that will inevitably be trotted out using the sense of humour, community spirit and understated manner people in our borough are renowned for.

“And it’s all for Comic Relief. Our voices, though quiet, will be heard!”

The new campaign also has the support of Stockton’s MPs.

Alex Cunningham, Labour, in whose Stockton North constituency Benefits Street is being filmed, said:

“There is much for us to be positive about our borough from the talent and resilience of our people to the powerhouse of the local council and other organisations doing their best in difficult circumstances to create jobs, improve our town centres and make life better for us all.

“It is tremendous that our community is reacting in such a positive way.

“Doubtless Channel 4 will claim our campaign would never have happened but for their unwelcome intrusion into our community, but they will be wrong again – there have been many positive initiatives over the years promoting our success, which is perhaps why the borough is seeing its population grow and why it was voted one of the best places in the country to do business.”

James Wharton, Conservative MP for Stockton South, said:

“If you look around you in Stockton you see things getting better – more jobs, more investment, a town and community proud of its past and looking to its future.

“We need to talk up what makes us great and this campaign is a brilliant addition to that. Benefits Street will show what they want, we will show the truth and talk up Teesside.”

To find out more about the Positively Stockton-on-Tees campaign, and how to get involved, visit: www.positivelystocktonontees.co.uk

Source –  Middlesbrough Evening Gazette, 28 Nov 2014

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